Celebrating The 10th Annual UMS! Coming soon, July 22-25, 2010.

Hey friends, it's time to celebrate. The Underground Music Showcase - one of the largest indie music festivals in the western United States--turns 10 this year! Last year's UMS was tremendous fun with 5,000 music-loving friends and four days of bands, art and community in Denver. (Check out the sweet UMS `09 video above.) And this year's 10th anniversary will be a party like no other.

Of course we'll bring the jams. The 10th Annual UMS will feature 250-300 local and national bands in 25-30 venues over four days on South Broadway. Our venues are walkable, and Denver is gorgeous in the summertime. Heck, we're O.K. with all the good folks (fans and media alike) who compare us to South by Southwest. We like to think we're doing something unique here in Denver, and it feels great to have an entire community behind us in Colorado and beyond.

Help us spread the word about this year's UMS on July 22-25, and make sure you follow us on Twitter @TheUMS. Tickets are now on sale right here, and thanks for helping make our 10th anniversary festival one to remember.

News & Updates

Thank you, Denver.

Posted by Ricardo Baca

What can we say? Record attendance. Gorgeous days. Insane stories. Beautiful music. Great surprise events.

The other day, a colleague told me she wished she had been followed around by a camera crew the entire festival — because everything was so funny, so great, so strange, so memorable. I couldn’t have agreed any more. The 2010 UMS was an incredibly special event, and I’m proud to have been a part of it.

Thank you for hanging out with us, Denver. What a tremendous weekend!

There’s tons of UMS coverage out there (thanks and cheers to Westword, 303 Magazine and all our blogger pals), but here are the stories/photos/videos from The Denver Post, one of our sponsors. Check out this goodness, and this madness, and this awesomeness — and this and this and this and this.

O, and then there was this. Wow, Denver. That was a festival to remember!

The UMS loves you.

UMS Song of the Day: Ian Cooke, “The Rot”

Posted by Ricardo Baca

Hey, music fans. (The UMS comes to a close TODAY!) We’re going to throw down a song a day leading up to the festival. All artists here are playing this year’s 10th annual UMS, July 22-25. Check it: Ian Cooke was voted as Denver’s No. 1 artist last year in the ninth annual Denver Post Underground Music Poll, and his innovative chamber pop is a thing of beauty. Listen to “The Rot” here and see him tonight on the Groove Automotive Stage tonight!

Welcome, Mayor Hickenlooper! And Luchadores!

Posted by Ricardo Baca

Two days in, and The UMS is a rousing success. Last night was madness, and wow, Denver, you all are total champs. What a tremendous weekend — already! We’re so dang excited for more fun tonight, and we just found out that Denver Mayor John Hickenlooper will be joining us for some fun tonight — and he’s going to introduce his buddies, Flobots, when they play the CarToys Stage at 9 p.m.!

Important note: Sadly the Groove Automotive Stage’s line-up for today didn’t make the print program, so here it is — and make sure you get over there to catch some Mexican wrestling, Varlet (featuring Lilly Scott from the last season of “American Idol”) and the Northern Way! Yay!

Groove Automotive Stage — Saturday, July 24, 2010

3:45 PM LUCHA LIBRE MEXICANA / All Ages

5:15 PM LUCHA LIBRE MEXICANA / All Ages

6:45 PM Varlet (featuring Lilly Scott) / All Ages

8:15 PM The Northern Way / All Ages

UMS Song of the Day: Snake Rattle Rattle Snake, “Parallel Lines”

Posted by Ricardo Baca

Hey, music fans. (The UMS continues TODAY!) We’re going to throw down a song a day leading up to the festival. All artists here are playing this year’s 10th annual UMS, July 22-25. Check it: Denver-based rockers Snake Rattle Rattle Snake are the real thing, and we’re lucky to have them playing The UMS tonight at the CarToys Stage! (And tomorrow at 3 Kings Tavern!) listen to “Parallel Lines” here.

Introducing: UMS nights at the Mayan!

Posted by Ricardo Baca

One of our new venues this year — the stately Mayan Theatre — is something we’re really excited about. Tonight and Saturday, The UMS will host shows at the Mayan that will make you dance and sing — and shake it! Each night, Magic Cyclops will get things going at around midnight or 12:30 a.m. Tonight we’ll have a very special Nathan & Stephen reunion show with a large cast of supporting characters! And on Saturday, Ukulele Loki’s Gadabout Orchestra will swing into the awesome movie palace for a rager of a show. Headliners will go on around 12:45 a.m. each night, so be sure to swing by for a rare rock show at Denver’s best movie theater!

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